IDKV, which stands for industrial design key vision, mainly presents the different types of design and philosophy of XiangRong's career, he is committed to creating user-centered design, with the goal of constantly exceeding expectations through innovation in art, software, hardware and services. He is not only passionate about technology, but also tirelessly strives for perfection, breaking conventions and pushing boundaries, all in order to create really good design.

He advocated the principles of good design: good design is soul resonance, good design is both inside and outside repair, good design is breakthrough known, good design is enduring.